John Buie is a B2B marketing and sales pioneer who has spent two decades on the front lines of digital revenue generation—and is now building the platform that will define the next era of B2B sales.
John's entrepreneurial journey began on an apple farm, and he learned about the economics of opportunity cost before he learned algebra. While his peers spent their weekends at the movies, John was trading sports cards, competing in stock market simulations, and devouring technical magazines cover to cover.
By his late teens, he was building mobile applications for Palm Pilots and early Blackberry devices—writing code for hardware that connected to the internet through snap-on modems and landline phone cords. This was years before the iPhone existed, before "app store" entered the vocabulary, before most people understood what mobile software could become.
At 18, John raised over $100,000 in angel investment for his first company, marketing mobile applications to local businesses with field service teams. That early success—and the investor confidence behind it—gave him the foundation to pursue increasingly ambitious ventures.
John's big break came when he joined a company led by Bob Young, the legendary founder of RedHat Software. RedHat had pioneered the Software-as-a-Service model that would eventually power the modern web economy. For a young technologist obsessed with Linux and open-source software, it was a dream opportunity.
Under the mentorship of William Jahnke, John was challenged to explore a new advertising platform from an upstart search engine called Google. The product was Google AdWords, and it had launched that very week.
John became one of the first Google advertisers in Canada, mastering the platform through relentless experimentation when bids cost just eight cents per click. His results were so strong that leadership authorized him to redirect millions of dollars from traditional Yellow Pages advertising into the new digital channel. Competitors took years to catch up.
That experience crystallized a principle John has followed ever since: the biggest opportunities go to those who move before the market catches on.
Following his digital marketing success, John founded a B2B marketing agency that would evolve through multiple phases over 15 years—each one driven by a deeper understanding of what clients actually needed.
Initially, clients wanted one thing: more visitors to their websites. John's agency delivered, mastering SEO and PPC to drive hundreds of thousands of monthly visits for B2B companies in technical industries.
John recognized that traffic without context was worthless. He narrowed the agency's focus to specific verticals—laboratory equipment, medical devices, clinical engineering—and built a team with genuine industry knowledge.
As clients grew more sophisticated, they demanded measurable outcomes. John pioneered inbound content marketing strategies, developed AI-powered chatbots, and created methodologies to eliminate wasted spend.
Today, John has reached the final evolution: accountability for sales pipeline itself. Not traffic. Not leads. Revenue. This is the promise of Salesperson.com
Generated 36,000+ annual sales leads for B2B manufacturers and distributors
Built marketing agencies to 100+ full-time employees across five countries
Maintained debt-free operations while making payroll every two weeks for over a decade
Wrote an award-winning Amazon bestseller on B2B sales and marketing, with our CSO Jason Hagerman
Retained clients for 10+ years, watching them grow from startups to market leaders
John's expertise has been featured in Entrepreneur Magazine, Fast Company, and Forbes Magazine.
In 2024, John co-authored the award winning sales and marketing book; Imposters on the Zoom! with Jason Hagerman. The book became an instant Amazon bestseller and has won multiple literary awards including the Readers' Favorite Book Award and the Nonfiction Authors Association Silver Award.
At 45, John has the experience, the team, the technology, and—for the first time—the perfect brand. Salesperson.com is more than a domain; it's a declaration of intent. After 20 years of evolution, John is building the company he was always meant to build: one that puts B2B salespeople first and holds itself accountable for the only metric that matters—revenue.
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