The Bottom of Your Funnel is Broken
Not because they're not interested. Because your follow-up emails are landing in spam, and you're only talking to one person in a six-person buying committee. Your B2B sales funnel has a leak at the bottom—and it's costing you deals you've already earned.
90%
of form fills never respond
42 hours
average B2B response time
1 of 10
stakeholders typically engaged
We spent two years investigating why B2B leads go silent. What we discovered changes everything.
PROBLEM #1
Traditional B2B sales prospecting is reactive. You run ads, optimize SEO, attend trade shows—then wait for prospects to raise their hand. But by the time someone fills out a form, they've already done 83% of their research. You're not starting a sales process. You're entering one that's almost over.
PROBLEM #2
When someone fills out your web form, they haven't actually emailed you. So when your sales rep sends a follow-up, it looks like a cold email to their mail server. It goes straight to spam. The prospect thinks you never responded. They move on to a competitor who did.
PROBLEM #3
Even when you do connect, you're talking to one person who must convince 6-10 other stakeholders internally. While you wait and hope, competitors are building relationships throughout the account. Single-threading isn't just risky—it's why deals die in committee.
Each stage has a specific job. Miss any one, and qualified leads leak out of your funnel.
Stage 1: Convert
The moment someone submits a form, you have 15 seconds to establish communication before they move on. One email isn't enough—especially when it lands in spam. You need four channels opening simultaneously: an email designed to trigger a reply (establishing deliverability), an SMS from a local number mapped to your rep's line, a "Meet Your Rep" page with video and contact info, and a real-time calendar link.
Instant multi-channel outreach
Reply-triggered email (establishes deliverability)
Local SMS bridge (local area code → rep's direct line)
Video personalization ("Meet Your Rep" screen)
Real-time calendar booking
Stage 2: Qualify
Not every form fill deserves a call. B2B sales qualification should happen automatically, using dynamic questions that adapt based on previous answers. Score leads on budget, timeline, authority, and need. When you detect a competitor, flag it and activate displacement strategies with targeted messaging and switching guides. Your reps should see exactly who's ready to buy, why, and how to win—with transparent reasoning they can act on.
Dynamic question logic
Multi-dimensional scoring (firmographic, behavioral, contextual)
Competitor detection
Displacement playbooks
Transparent reasoning (reps see why each lead scored the way it did)
Stage 3: Orchestrate
B2B purchases involve 6-10 decision makers. If you're only talking to whoever filled out the form, you're single-threading—and deals die in committee. Multi-stakeholder orchestration automatically identifies and reaches additional stakeholders through role-appropriate channels. Build consensus across the buying committee instead of hoping one champion sells internally.
Buying committee mapping
Role-based outreach
Stakeholder engagement tracking
Consensus-building sequences
Stage 4: Nurture
Most B2B sales cadence tools send from generic addresses that get filtered as marketing. Your nurture sequences should come from your rep's actual email address, land in inboxes (not spam), and work the entire buying committee with role-appropriate content. Leads don't go cold because the system keeps working them automatically—with behavioral triggers that re-engage when intent signals appear.
Emails from rep's actual address
Role-appropriate content
Behavioral triggers for re-engagement
Long-cycle automation
Four channels open simultaneously. By the time your sales team sees the lead, they can actually reach them.
Designed to get a response, not sell. When they reply—even "got it"—your domain is whitelisted for future emails.
Text from a local area code mapped to your rep's direct line. Calls and replies go straight to them.
Personalized video message with photo and contact info. Faceless forms become human connections.
Live calendar showing real availability. 85%+ show rates because they chose the time.
Most lead scoring is a black box. Ours shows exactly why each lead scored the way it did—so reps can act on it.
Instant enrichment from 200M+ company profiles. Company size, industry, tech stack, and growth signals—before the first conversation.
Pages visited, questions asked, time on site, return visits. Behavioral signals that show buying readiness, not just interest.
Detect when a prospect uses a competitor. Activate displacement strategies with targeted messaging and switching guides.
Reps see exactly why a lead scored high or low. No black boxes. Scoring logic that continuously learns from closed-won and closed-lost.
The Fix
Open four communication channels within 15 seconds of form submission. Establish email deliverability through reply-triggered messages. Score and qualify leads automatically. Engage the entire buying committee, not just one champion. Run nurture sequences from rep email addresses that actually land in inboxes.
The Result
Response rates from 10% to 75%+. Meeting show rates from 40% to 85%+. Sales cycles 30-40% shorter. 3-5x more qualified leads from the same traffic.
Form fill response rate
Email deliverability
Meeting show rate
Stakeholders engaged per account
Sales cycle length
Qualified lead volume
We don't hand you software and wish you luck. We build and run the system on your website.
Weeks 1-2
Analyze current performance, map territories, design conversational forms and multi-channel sequences tailored to your sales process.
Weeks 3-4
Install tracking, build automations, integrate lead scoring, configure enrichment pipelines. Single line of code via Google Tag Manager.
Weeks 5-6
Test all systems, train your team, establish baselines, go live with full support. Monthly strategy calls to optimize based on results.
Here's what's happening in your B2B sales funnel right now:
The Problem
When prospects fill out forms, sales follow-up emails land in spam because there's no prior email relationship with your domain. Prospects think you never responded. They go to competitors. Meanwhile, you're only engaging one person in buying committees of 6-10 stakeholders.
The Impact
90% of form fills never respond. Use the calculator above to see what this costs your specific business.
"We used to measure leads. Now we measure opportunities. That shift happened when we stopped treating the website like a brochure and started treating it like a salesperson."
— VP of Sales, Enterprise Client
The Problem
When prospects fill out forms, sales follow-up emails land in spam because there's no prior email relationship with your domain. Prospects think you never responded. They go to competitors.
Meanwhile, you're only engaging one person in buying committees of 6-10 stakeholders.
The Impact
90% of form fills never respond. Use the calculator above to see what this costs your specific business.
The Fix
Open four communication channels within 15 seconds of form submission. Establish email deliverability through reply-triggered messages.
Score and qualify leads automatically. Engage the entire buying committee, not just one champion.
Run nurture sequences from rep email addresses that actually land in inboxes.
The Result
Response rates from 10% to 75%+
Meeting show rates from 40% to 85%+
Sales cycles 30-40% shorter
3-5x more qualified leads from the same traffic
"We used to measure leads. Now we measure opportunities. That shift happened when we stopped treating the website like a brochure and started treating it like a salesperson."
You've already earned these leads. They visited your site, filled out your forms, showed buying intent. They're just sitting in spam folders while competitors close them. Let's fix that.
