Coming January 2026
What separates good salespeople from great ones?
Every year, we analyze data from thousands of Salesperson of the Year nominations to answer that question and publish our findings in the State of B2B Sales Report.
The 2026 report will be our inaugural edition, featuring insights from our first year of nominations across 10 B2B industries.
What do the most-nominated salespeople have in common? We break down the skills, behaviors, and traits that appear again and again in winning nominations.
How does excellence differ across industries? What is valued in SaaS sales vs. medical devices vs. industrial manufacturing? We compare and contrast.
How are top B2B salespeople using AI and technology to outperform their peers? What tools are they adopting, and what is actually working?
What role does marketing play in sales success? How do top performers work with their marketing teams? What do the most effective sales-marketing partnerships look like?
Aggregate statistics on nominations: industries represented, company sizes, experience levels, who is nominating (sales, marketing, customers), and more.
In-depth features on each industry winner, sharing their approach, their insights, and what sets them apart.
The most compelling examples from nominations, anonymized and curated to illustrate what great looks like.
Benchmark your team against industry peers. Understand what "great" looks like and how to develop it.
Learn what top performers are doing differently. Find actionable insights to accelerate your own career.
Understand what sales needs to succeed. Learn how top-performing sales-marketing partnerships work. Get data to inform your lead generation strategy.
Get data-driven insights into the sales talent landscape. Understand what drives revenue performance.
Inform your hiring, training, and development programs with real data on what separates top performers.
The State of B2B Sales 2026 will be published on January 16th 2027, National Salesperson Day.
National Salesperson Day grows every year because people like you participate. Nominate someone. Share the day. Help us build a movement that gives B2B salespeople the recognition they've earned.
National Salesperson Day grows every year because people like you participate. Nominate someone. Share the day. Help us build a movement that gives B2B salespeople the recognition they've earned.
