January 16th, 2027
The B2B salesperson is the most undervalued professional in business.
They carry quotas on their shoulders and companies on their backs. They face rejection before breakfast and close deals by dinner. They get blamed when pipelines dry up and forgotten when deals close.
And yet, they keep showing up.
National B2B Salesperson Day exists to change that.
Most sales recognition happens in December, timed around retail, holiday shopping, and year-end celebrations. But B2B salespeople operate on a different calendar.
January is when annual quotas reset. When pipeline pressure is highest. When the weight of a new year's targets lands squarely on their shoulders.
We chose January 16th because that's when B2B salespeople need recognition most—not when it's convenient for everyone else.
National B2B Salesperson Day was founded by Salesperson Inc. in 2026 with a simple belief: the professionals who generate the revenue that keeps companies alive deserve a day of their own. Not a footnote. Not a hashtag. A real day of recognition, with real awards and real celebration of the craft.
Every year on January 16th, we:
We announce the Salesperson of the Year winners across dozens of B2B industries, honoring the top performers who exemplify persistence, creativity, integrity, and results.
Every validated nominee receives an Honorable Mention, a permanent recognition of their contribution to their company, their customers, and their craft.
We publish the annual State of B2B Sales Report, featuring data and trends from thousands of nominations to help sales and marketing professionals understand what separates good from great.
National B2B Salesperson Day grows every year because people like you participate. Nominate someone. Share the day. Help us build a movement that gives B2B salespeople the recognition they've earned.
Get nominated. Share your recognition. Connect with a community of top performers who understand what you do every day.
Nominate your top performers. Recognize the people who hit their numbers and the ones who never stopped trying. Show them their work matters.
This is your chance to celebrate the people who turn your leads into revenue. Nominate the salespeople who follow up, who close, who make your campaigns look good.
Use January 16th to publicly thank the revenue engine that powers your company. A LinkedIn post, a team lunch, a handwritten note. Small gestures go a long way.
Know a great salesperson? Nominate them. It takes two minutes, and it might be the only professional recognition they receive all year.
National Salesperson Day grows every year because people like you participate. Nominate someone. Share the day. Help us build a movement that gives B2B salespeople the recognition they've earned.
National Salesperson Day grows every year because people like you participate. Nominate someone. Share the day. Help us build a movement that gives B2B salespeople the recognition they've earned.
National B2B Salesperson Day grows every year because people like you participate. Nominate someone. Share the day. Help us build a movement that gives B2B salespeople the recognition they've earned.
National Salesperson Day grows every year because people like you participate. Nominate someone. Share the day. Help us build a movement that gives B2B salespeople the recognition they've earned.
Use #NationalB2BSalespersonDay and #B2BSalespersonOfTheYear on January 16th to celebrate the salespeople in your life.
National B2B Salesperson Day is an initiative of Salesperson Inc. Learn more about our mission at salesperson.com/about.
