Top of Funnel
Most B2B sales prospecting starts after someone fills out a form. By then, you've already lost the 98% who researched and left. We identify anonymous visitors, enrich them with data from 200 million company profiles, and run cold outreach to ideal buyers who haven't searched yet. Pipeline that wouldn't exist otherwise.
98%
of visitors never fill out a form
200M+
company profiles in our database
40%
of pipeline from sources that didn't exist before
You're only seeing the tip of the iceberg. The real opportunity is underwater.
Traditional B2B sales prospecting is reactive. You run ads, optimize SEO, attend trade shows—then wait for prospects to raise their hand. But by the time someone fills out a form, they've already done 83% of their research. You're not starting a sales process. You're entering one that's almost over.
Problem #1
For every prospect who fills out a form, 49 others visit your site and leave without a trace. They browse your product pages, read your specs, compare you to competitors—then disappear. Your analytics show the traffic, but not who it was. These aren't random visitors. They're in-market buyers doing research.
Problem #2
Most B2B sales outreach fails because it's untargeted. You buy a list, blast emails, and hope something sticks. Response rates hover around 1-2%. The problem isn't email—it's relevance. You're reaching out to people who have no reason to care, with messages that could be for anyone.
Problem #3
When 100% of your pipeline comes from inbound forms and trade shows, you're at the mercy of market timing. If leads slow down, you have no lever to pull. Real B2B sales pipeline management means having a proactive engine that creates opportunities—not just captures the ones that fall in your lap.
Problem #4
Two systems working together: one finds buyers who are already looking, one finds buyers before they start.
Engine 1
A tracking system that identifies the companies visiting your website—even when they don't fill out a form. We match IP addresses and device signals to our database of 200 million company profiles, revealing who's browsing your site, what pages they're viewing, and how often they return.
What it does
• Identifies companies browsing your website in real time
Why it matters
You're not guessing who might be interested. You're reaching out to companies that already visited—who are actively researching solutions like yours. The timing is perfect because they initiated it.
• Enriches each visitor with firmographic data: industry, size, revenue, tech stack, growth signals
• Tracks behavior across sessions: pages visited, time on site, return visits
• Scores intent based on which pages they view (pricing page = high intent, careers page = low intent)
• Routes leads to the right sales rep based on territory, industry, or account tier
• Triggers outreach automatically when a target account shows up
Engine 2
A proactive B2B sales outreach system that finds and engages ideal buyers before they ever search for a solution. We build target lists from our 200M company database, identify the right contacts at each company, and run personalized email sequences that actually get responses.
What it does
• Builds target lists based on your ideal customer profile: industry, size, geography, tech stack, growth stage
Why it matters
You're not waiting for the market to come to you. You're creating demand by reaching the right people at the right companies with relevant messages. This is pipeline that wouldn't exist if you only relied on inbound.
• Identifies contacts with verified emails: decision makers, influencers, and champions by role
• Personalizes outreach using company-specific details: recent news, industry challenges, competitive situation
• Manages sequences with optimal timing, follow-ups, and A/B testing
• Warms domains to ensure deliverability before scaling outreach
• Hands off to sales when a prospect engages, with full context in your CRM
Anonymous visitor data makes cold outreach smarter. Cold outreach drives more visitors to identify.
Step 1
We reach out to companies that match your ideal customer profile. Even if they don't respond immediately, many will visit your website to learn more.
Step 2
When those companies visit, we identify them—even if they don't fill out a form. Now you know exactly who's engaging with your outreach.
Step 3
We see which pages they visited, how long they stayed, and whether they came back. A prospect who viewed your pricing page three times gets a different follow-up than one who bounced after 10 seconds.
Step 4
Your next email isn't cold anymore. "I noticed you visited our pricing page" is a very different conversation than "I thought you might be interested."
Step 5
The loop continues: converted customers refer others, those referrals get outreach, they visit your site, and the cycle accelerates. Each rotation adds more data and more pipeline.
Your sales reps shouldn't have to Google every prospect. They should know who they're talking to before the first message.
Company Data
Every visitor and prospect is enriched with comprehensive firmographic data from our 200M+ company database.
• Industry and sub-industry classification
• Employee count and revenue range
• Headquarters location and office footprint
• Tech stack (what software they use)
• Growth signals (hiring, funding, expansion)
• News and trigger events
Contact Data
Identify decision-makers and champions at every target company with verified contact information.
• Verified business email addresses
• Job titles and seniority levels
• Department and function
• LinkedIn profiles
• Direct phone numbers (where available)
Why this matters for B2B sales prospecting tools
Personalization at scale. Every outreach email can reference the prospect's industry, company size, tech stack, or recent news—automatically. Every sales rep can walk into a call knowing exactly who they're talking to. The data advantage compounds across your entire pipeline.
Get notified instantly when a target account visits your website. Slack alerts, email notifications, or direct CRM updates—however your team works.
Every visitor and every outreach prospect gets enriched automatically. No manual research. No tab-switching between LinkedIn and your CRM.
Leads go to the right rep automatically based on geography, industry, company size, or named accounts. No lead left behind, no fights over ownership.
Multi-touch email sequences with optimal timing, automatic follow-ups, and A/B testing. Personalized at scale without manual work.
Domain warming, inbox rotation, and send limits that protect your sender reputation. Your emails land in inboxes, not spam folders.
Everything syncs to Salesforce, HubSpot, Zoho, Pipedrive, or your CRM of choice. Full context on every lead: pages visited, emails sent, engagement history.
Pipeline source mix
Website visitors identified
Cold outreach response rate
Time to identify target accounts
Data enrichment per lead
Total qualified pipeline
"We used to wait for buyers to find us. Now we're identifying companies browsing our site anonymously and reaching out before they ever fill out a form. 40% of our qualified pipeline comes from opportunities we never would have known about."
— Director of Marketing
Traditional B2B Sales Lead Generation
We set up both engines, integrate with your CRM, and start building pipeline.
Week 1
Define your ideal customer profile. Map target industries, company sizes, titles, and territories. Install visitor tracking (one line of code via Google Tag Manager).
Week 2
Build target lists from our 200M database. Write personalized email sequences. Configure domain warming and deliverability infrastructure.
Week 3
Connect to your CRM. Set up lead routing rules. Configure alerts and notifications. Test everything end-to-end.
Week 4
Go live with visitor identification and cold outreach. Monitor deliverability, response rates, and pipeline creation. Adjust targeting and messaging based on results.
Right now, companies are visiting your website and leaving without a trace. Ideal buyers are waiting for someone to reach out with the right message. Your competitors are building pipeline while you wait for inbound. Let's change that.
