CASE STUDY
Refurbished clinical chemistry analyzers
Bellport, NY
• Multi-year salesperson.com client
• Serving customers in dozens of languages across six continents
+40%
Increase in sales qualified leads
+15%
Increase in raw leads within 3 months of deployment
+1.6%
Increase in website conversion rate
Results sustained over a 2-year period
global reach
Approximately 12% of all ENGAGE conversations at Block Scientific are conducted fluently in languages other than English, extending the same unbiased buying experience to customers across dozens of countries. Deployed in under 4 weeks with no IT resources required.
Bellport, NY
by Salesperson.com
from kickoff to live on the website. No IT resources required. ENGAGE stays current with inventory changes automatically as product pages are added or removed.
• President & CEO
• VP of Sales
• Account Strategist
• AI Training Specialist
Of all ENGAGE conversations conducted in languages other than English — Spanish, Portuguese, French, and more — extending the unbiased buying experience to international customers at no additional cost.
The Challenge
A large share of Block Scientific's customers are buying a clinical chemistry analyzer for the first time. These are capital equipment decisions — often five figures — made by buyers who don't yet know what they don't know. Block sells many makes and models across multiple manufacturers, which positions them to make genuinely unbiased recommendations based on a customer's application. But that same breadth created a trust problem: prospective buyers assumed a salesperson would steer them toward higher-margin inventory, regardless of fit.
The perception was unfounded. Block's sales process is built around application-matching, not margin optimization. But perception drives behavior, and hesitancy early in the sales process was costing conversions. A sales rep asserting "I'm not biased" is the least persuasive way to address that concern.
Block also faced a practical scaling challenge: their inventory changes regularly, with products being added and removed at volume. They needed a front-line solution that could stay current with catalog changes automatically, without manual updates every time inventory shifted.
The OUTCOME
+40%
Increase in sales qualified leads, sustained over 2 years
+15%
Lift in raw leads within the first 3 months of deployment
+1.6%
Lift in total website conversion rate
ENGAGE addressed two problems simultaneously. First, the site was leaking high-intent visitors — particularly after hours and on product pages — who were evaluating quietly and leaving without identifying themselves. Capturing those visitors drove the 15% raw lead increase within the first three months.
The SQL improvement is the more significant number. ENGAGE qualifies visitors before they reach the sales team: it asks about application, volume, setting, and budget in the course of a natural conversation. By the time a lead enters the CRM, it has already been sorted. The sales team isn't working harder — they're working a better list. The 40% SQL increase reflects that pre-qualification layer doing its job consistently, at scale, around the clock.
The trust problem is addressed structurally, not rhetorically. A first-time buyer who doesn't yet trust Block's sales team will engage with an AI that has no quota and no reason to recommend anything other than the best-fit instrument. That removes the hesitancy before a sales rep ever enters the conversation.
IN THEIR WORDS
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