Imposters on the Zoom
Amazon Bestseller in Marketing · Readers' Favorite Finalist · Literary Titan Gold · Nonfiction Authors Association Silver · BookAuthority Top 20 · Pacific Book Review Notable Book
The methodology powering every product at Salesperson.com, from PROSPECT to CLOSE, is documented in full inside this book. Two decades of B2B sales lead generation work for laboratory equipment manufacturers, scientific suppliers, and industrial distributors. Six steps. Three reader profiles. One blueprint that has been audited by five major literary awards and five tier-one business publications.
If our methodology fits where your business is right now, book a working meeting with both of us. Want to read the book first? We will ship a free hardcopy to your door, no purchase needed.
Most B2B lead generation books are written by people who have never carried a quota or stayed awake worrying about a client losing a big customer in Q3. This one was written by two people who have done both, repeatedly, for twenty years.
John Buie and Jason Hagerman wrote Imposters on the Zoom in 2024 to document a working system. Not theory. Not "frameworks." A 90-day, six-step blueprint with templates, walkthroughs, and screenshots that any owner, marketer, or sales lead can pick up and apply on a Tuesday morning.
The book became an Amazon bestseller in Marketing inside its launch window. Five major literary award programs honored it. Entrepreneur, Mashable, HackerNoon, TechTimes, and Fast Company covered the methodology and the people behind it.
Today, Imposters on the Zoom is the source material for Salesperson.com. Every product on this site, every workflow we run for clients, every recommendation in our discovery calls traces back to a step, a template, or a story inside this book.
A six-step lead generation system designed for B2B owners, marketers, and sales leaders who need predictable growth and cannot afford another consultant's slide deck.
The book gets specific about:
Generating a steady, growing volume of inbound B2B sales leads
Converting those leads into closed customers without lengthening your sales cycle
Nurturing customers into recurring, long-term revenue
Building evergreen lead generation assets that survive staff turnover
Using AI to build deep buyer personas without becoming an AI expert
Running paid ad campaigns that capture lifelong customers, not just clicks
Managing marketing and sales teams with clarity, accountability, and less stress
Replacing imposter syndrome with documented competency, for everyone from the founder to the marketing intern
Every step ships with templates, diagrams, and step-by-step walkthroughs. You follow along, you make the asset, you ship it, you measure it.
Imposters on the Zoom is structured around three reader profiles, so every person on a B2B revenue team can find the work that matches their role.
The marketer, content lead, or junior team member building the assets, campaigns, and materials that bring leads into the business. Claire's sections cover content production, asset development, AI-assisted buyer personas, and the day-to-day mechanics of feeding the funnel.
The owner, executive, or director coordinating the team and evaluating performance. Charles's sections cover strategy, accountability, hiring, evaluation frameworks, and how to audit marketing and sales work quickly and competently in their own language.
The analytical lead interpreting data, refining strategies, and making evidence-based decisions about what works and what to kill. Chris's sections cover measurement, optimization, sales funnel diagnostics, and the discipline of evergreen iteration.
You read the sections that match your role first. Then you read the others, because the system only works when all three roles are aligned.
The Salesperson.com platform exists because most B2B teams cannot afford to run this entire playbook in-house. The methodology works. It just takes time, infrastructure, and discipline that most companies do not have on payroll.
So we productized it.
Three products on Salesperson.com translate the most-applied chapters of Imposters on the Zoom into working software you can deploy this quarter.
The book is the why and the how. The platform is the who and the when.
Read the book first. If the methodology resonates with where your business is right now, talk to us about which products fit.
The book is not theory. The strategies inside have been generating leads and revenue for B2B companies for years.
Our leads doubled, doubled again, then some. We used to get ten online leads in a month. Now we get 10x that. That's all the proof I need to know this works.
Yoichi Horie
President, Yamato Scientific America Inc.
It is easy to keep momentum now in our marketing. More than 15% growth in B2B sales leads every year. There is not enough time in the day to do everything I need. I am a one-person team with two large brands to look after. I exclusively rely on these six steps now because I can get a lot more done every day without losing lead generation momentum. It is by far the best system I have used.
Kristen DeRosier
Marketing Manager, Weber Scientific
This book has given me the gift of time. Now, I can focus on running my business, giving the labs that trust us the best possible service, knowing our marketing is delivering the sales leads that fuel new customer growth.
Jeremy Linder
CEO, Block Scientific
Imposters on the Zoom collected five major book awards in its first year and was featured in five tier-one business publications.
2024 International Book Awards, Non-Fiction: Marketing category. Reviewer K.C. Finn placed the book among the top five finalists and called it a valuable resource for anyone looking to thrive in the competitive world of B2B marketing and sales.
The organization's highest honor for nonfiction works that excel in writing, research, and presentation.
Recognized as an innovative approach for B2B businesses to increase their profits with content that is compelling and rewarding, particularly for its target audience. The NFAA also added the book to its recommended reading list.
Selected for BookAuthority's list of the 20 Best New Sales Lead Generation Books to Read in 2024.
Designated a Notable Book by Pacific Book Review, with reviewer Christina Avina praising the authors' work as a remarkable job of crafting a straightforward yet entertaining guide for readers in the B2B market.
The book hit bestseller status in the Marketing category on Amazon during its launch window.
Twenty-six ratings, twenty-four written reviews, no rating below three stars.
A game-changing blueprint that empowers B2B marketers and sales professionals to conquer imposter syndrome and supercharge their lead generation. Battle-tested strategies empower readers to embrace their expertise, dismantle imposter syndrome, and ignite their lead generation. A resounding endorsement for those ready to transform doubt into triumph.
Main Crest Media
The book is professionally edited. The length is perfect, and the book is very well-structured. I recommend the book to readers just starting leadership positions. There is a lot of powerful and practical advice in this book for anyone who has anything to do with sales and business growth.
OnlineBookClub.org
5 out of 5 stars
The authors did a remarkable job of crafting a straightforward yet entertaining guide for readers in the B2B market. The personable way the authors wrote this book allows readers to feel connected to the authors and their own experiences. This is the perfect read for those who enjoy non-fiction books, specifically the much-needed book in the life of the reader who enjoys business and money or career-driven books.
Pacific Book Review
Notable Book. Reviewed by Christina Avina.
An essential read for marketing managers, sales leaders, and business owners in the B2B sector who feel overwhelmed or underconfident in their roles. It offers a psychological boost and a practical pathway to enhancing their influence and efficacy. This book will particularly benefit people new to leadership positions or those looking to refresh their approach to sales lead generation.
Literary Titan
Buie and Hagerman's comprehensive approach to lead generation and overcoming imposter syndrome takes on a really interesting personal, psychological, and emotional perspective that is accommodating and empathetic to readers' individual needs and limitations.
Readers' Favorite
by K.C. Finn
How to Treat Imposter Syndrome In B2B Marketing & Sales Roles by Liam Keeney, September 20, 2024. Featured the book's argument that imposter syndrome in B2B marketing and sales is a structural problem rather than a personal one, and covered the scaffolded learning approach the book uses to convert it into measurable competency.
Read the full article →
Thriving in B2B Lead Generation Amid Remote Work by Georgette Virgo, January 14, 2025. Covered the book's use as a standard operating procedure for remote and hybrid B2B marketing and sales teams, with quotes from John and Jason on how documented systems replace in-office oversight.
Read the full article →Feature coverage on high sales leads and overcoming imposter syndrome in B2B marketing and sales.
Read the full article →Feature coverage on the B2B sales lead generation methodology behind the book and the platform built on top of it.
Read the full article →Feature coverage by Georgette Virgo, January 30, 2025, on how the methodology in the book is redefining B2B customer engagement, with quotes from John and Jason on relationship-building, KPI design, and AI-driven lead generation.
Read the full article →We pay Amazon to ship the book to you. You read it. If the methodology fits where your business is, we talk. If it does not, you keep the book.
If you would rather not fill out a form, the book is widely available.
John Buie is the founder of Salesperson.com and the co-author of Imposters on the Zoom. He has spent two decades building B2B sales lead generation systems for laboratory equipment manufacturers, scientific suppliers, industrial distributors, and veterinary equipment companies. Long-term client partnerships include Yamato Scientific America, Scilogex, Weber Scientific, Block Scientific, Erlab International, Mercedes Scientific, and Omniseal Solutions. John speaks regularly at universities in the Philippines on entrepreneurship and B2B sales, and his work has been featured in Entrepreneur, Mashable, HackerNoon, TechTimes, and Fast Company.
Jason Hagerman is the co-author of Imposters on the Zoom.
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