The 10 decisions nobody tells you about. With John Buie and Jason Hagerman.
Ask it a hard, specific question. The kind your real buyers ask.
There is a good chance it makes something up, or it dead-ends the exact buyer you most wanted to talk to.
That is not a technology problem. It is a decision problem. Somebody made a decision wrong, or never made it at all. There are about ten of these decisions. Most companies make maybe two of them on purpose.
and want to get it right the first time
somebody else built, and you are not sure what is under the hood
and you cannot figure out why
All three come down to the same ten decisions.
The decision you actually have to make
The default mistake most people make
How to find the right answer for your business, because it changes depending on what you sell
Real examples included. One client moved a required step onto their website and cut their sales cycle in half, with three times as many buyers completing it.
This is not a sales pitch. We run a managed chatbot service called ENGAGE, and we mention it once at the very end. Everything in the guide applies to any chatbot on any platform. If we never talk, you should still walk away and go fix your bot tomorrow.
