The 10 decisions nobody tells you about. With John Buie and Jason Hagerman.
This is the full guide. About 45 minutes, broken into ten decisions you can take one at a time. If you have a chatbot already, the fastest way to use this is to open it in another tab, ask it three hard questions your real buyers ask, and watch where it bluffs or dead-ends. Then come back here and find the decision that fixes it.
1
What your bot says before it knows anything about who is on the other side.
2
The timing is more delicate than "as fast as possible."
3
What happens when it does not know the answer.
4
How much you should control the conversation.
5
Some sales need a needs analysis, some need an instant quote.
6
Capturing the lead is the easy part.
7
Not cosmetic. It is a credibility signal.
8
Capable at launch is not the same as reliable over time.
9
What your chatbot must never do.
10
Tool vs result.
If you take one action from this, make it this one. Go back to your own chatbot and run the test. Ask it three specific questions a real buyer would ask, and watch what it does. You will know within minutes which of these ten decisions is costing you the most. That is your starting point.
