AGENTS
ENGAGE does not stop at capturing leads. Our add-on Agents extend the platform deeper into your casework sales funnel.
ENGAGE Agent
Turns your chatbot into a project qualification tool. When a visitor describes their lab project, including facility type, design phase, square footage, material preferences, and compliance requirements, the AI runs a structured needs analysis and delivers a project brief to your sales team. Your architectural rep walks into the first meeting already knowing the design phase, the architect firm, the material preference, and whether the project requires cGMP cleanroom casework or standard academic lab furniture.
Learn more about Needs Analysis →
ENGAGE Agent
Handles standard-configuration and replacement orders automatically. A facilities manager selects standard base cabinets, wall cabinets, countertops, or replacement components, and the system generates a branded PDF quote with shipping and lead time estimates.
Learn more about Instant Quote →ENGAGE is not just a chatbot. It is a platform you grow on.
WHO THIS IS FOR
ENGAGE is purpose-built for B2B companies in the laboratory furniture, casework, and lab design space. If your business manufactures, distributes, or installs casework, benches, fume hoods, or modular lab systems, this is built for you.
Steel laboratory casework manufacturers
Wood laboratory casework manufacturers
Phenolic resin and epoxy resin countertop manufacturers
Modular and adaptable laboratory systems companies (reconfigurable, flexible lab solutions)
Laboratory fume hood manufacturers (ducted, ductless, low-flow)
Laboratory furniture dealers and rep organizations serving architects and lab planners
Cleanroom and controlled-environment casework manufacturers (cGMP, ISO 14644)
Laboratory design-build firms offering casework as part of turnkey lab solutions
Specialty casework companies (pathology, histology, pharmacy compounding, teaching labs)
If your website visitors are lab-specialist architects, lab planners, facilities directors, general contractors, principal investigators, or owner's representatives evaluating casework for a lab project, ENGAGE speaks their language.
Learn more
TRUSTED BY
While Erlab is primarily known for ductless fume hoods and filtered chemical storage, their products are frequently specified alongside laboratory casework in lab design projects. ENGAGE helps Erlab engage architects and lab planners evaluating containment solutions during the casework specification process, bridging the conversation between furniture and safety equipment.
THE PROBLEM
Veterinary practice owners make equipment decisions differently from hospital systems or industrial buyers. Your website is not aligned with how they buy. Here is why you are losing deals.
Laboratory casework enters the project through architect specification. An architect or lab planner at firms like HDR, Perkins and Will, Flad, SmithGroup, CannonDesign, or Stantec is writing the Division 12 35 53 spec section and needs to evaluate your system's capabilities, dimensions, material options, and performance data against SEFA standards.
This specification window is narrow. The architect is working against a DD or CD submission deadline. They need BIM/Revit families, CSI spec sections, SEFA 8 test reports, chemical resistance data per SEFA 3, and budget pricing, often within days. Your website offers a 'Contact Our Team' button. The architect, who is simultaneously specifying mechanical, electrical, and plumbing systems for the same project, cannot wait for your sales team to schedule a call. They specify the casework manufacturer who can deliver the information fastest.
Laboratory casework comes in steel, stainless steel, wood (oak, maple), phenolic resin, and plastic laminate. Countertops come in epoxy resin, phenolic resin, stainless steel, HDPE, and polypropylene. Each material has different chemical resistance, load capacity, durability, sustainability credentials, and price points.
The architect or lab planner needs to match materials to the laboratory's specific chemical hazards, use patterns, and budget constraints. This is a consultative conversation that your architectural sales reps handle expertly. But your website presents a materials page with bullet points, not a guided conversation that helps the specifier narrow options based on their project's requirements.
Custom laboratory casework has manufacturing lead times of 8 to 20 weeks depending on material, complexity, and current production capacity. For project-driven buyers, lead time is often the deciding factor between vendors.
Your website says nothing about lead times. The facilities director managing a lab build with a hard move-in date cannot determine whether your company can deliver on schedule without calling your sales team and waiting for a response. The competitor who proactively communicates lead times wins the project because they addressed the number one logistics concern upfront.
Modern lab design projects increasingly require sustainability documentation: LEED v4.1 credits, WELL Building Standard compliance, recycled content percentages, Red List/Declare labels, and Health Product Declarations (HPDs). For regulated labs, cGMP casework requires ISO 14644 cleanroom compatibility and documentation that standard lab casework does not provide.
Your sales team can discuss these requirements confidently. Your website buries sustainability credentials in a downloadable PDF that most specifiers never find. The architect defaults to specifying the manufacturer who makes sustainability and compliance documentation easy to access.
THE SOLUTION
We build, train, and continuously optimize a chatbot that understands your casework portfolio, material specifications, SEFA standards, and the architect-driven sales process unique to laboratory furniture.
We build your AI's knowledge base from your approved content: casework specifications, material options, chemical resistance data per SEFA 3, load ratings, dimensional data, countertop specifications, fume hood integration, and sustainability documentation. Typically 200+ pages of source material.
The result: your chatbot serves every project stakeholder. Architects get BIM availability, CSI spec section guidance, and SEFA test reports. Lab planners get system flexibility and modular reconfiguration options. Facilities directors get lead times, installation coordination, and budget pricing ranges.
ENGAGE tags each conversation with the project's current design phase: Schematic Design, Design Development, Construction Documents, or Construction Administration. An architect in SD needs conceptual layouts and budget pricing. An architect in CD needs final specifications and Revit families. ENGAGE adapts the conversation accordingly and routes the lead with project phase context.
Every conversation generates a qualified project lead:
Source-locked responses ensure the AI cannot fabricate specifications, misrepresent SEFA test results, or make unauthorized lead time commitments.
HOW IT WORKS
What happens when an architect, lab planner, or facilities director engages with your chatbot.
Step 1
A visitor lands on your steel casework page. Your chatbot opens: 'I see you are looking at our steel laboratory casework. Are you specifying for a specific lab project, or exploring options for a future build?'
Step 2
The chatbot adapts:
Architects get BIM/Revit availability, CSI spec guidance, SEFA test data, and sustainability credentials
Lab planners get system flexibility, modular reconfiguration options, and programming support
Facilities directors get lead times, installation logistics, and budget pricing. GCs and owner's reps get bid package information and delivery coordination
Veterinary technicians get usability details, training resources, and workflow integration
Step 3
The system captures project type, design phase, architect firm, facility type, material requirements, compliance needs, square footage, timeline, and procurement method.
Step 4
Your architectural sales rep receives the qualified project lead with complete context, enabling a fast, informed response that positions you in the specification before the competition.
Step 5
Weekly conversation review
Monthly performance analysis
Quarterly strategy sessions
Ongoing knowledge base updates
OUTCOMES
We own the work required to capture lab casework projects before the specification window closes.
If the specifications do not flow, that is our problem to solve, not yours.
SECURITY
Your chatbot handles conversations about multi-million dollar lab projects, competitive specifications, and proprietary design data. Security is essential.
End-to-end encryption: (TLS 1.2+, AES-256)
Data ownership: Your data is yours. Never shared.
Regional compliance: GDPR, CCPA supported
Complete audit trails
Source-locked responses: Cannot fabricate SEFA data, misrepresent lead times, or make unauthorized pricing commitments
Escalation protocols: for complex specification and pricing discussions
Continuous monitoring: and error correction
INTEGRATION
Your AI chatbot connects to your tech stack.
Every qualified project lead flows into your CRM:
Native integration with lead, contact, and opportunity objects
Full sync, including custom properties and workflow triggers
Enterprise-ready integration
Direct integration with lead scoring sync
Automatic deal and contact creation
Project details, architect firm, and design phase
Material preferences and compliance requirements
Linear footage, fume hood count, and scope
Timeline and procurement method
Recommended follow-up actions
Install through Google Tag Manager. Works with all major platforms.
Works with all themes and page builders (Elementor, Divi, WPBakery, Beaver Builder)
Supports Drupal 8, 9, and 10
Supports all modern Sitecore versions
Full enterprise CMS support
Installs via theme editor or Shopify app
Native integration available
Full compatibility with Magento 2.x
Installs alongside native HubSpot forms
Full support including custom domains
Works with code injection
Full ERP and CMS integration
If it runs JavaScript, it runs our chatbot
ENGAGE sits at the middle of your lab casework sales funnel. It works alongside your lead capture forms and internal site search. Leads flow into your sales engagement sequences and email campaigns. Our prospecting service fills the top of the funnel.
USE CASES
Real scenarios where AI chatbots capture lab casework project opportunities.
The scenario:A lab planner is programming a multi-discipline research building with chemistry, biology, and engineering labs. Each lab type requires different countertop materials based on chemical resistance requirements.
They browse your materials page, find general descriptions, and cannot determine the right material for each lab type. They call their usual casework rep and spec the same manufacturer they always use.
ENGAGE walks them through chemical resistance requirements by lab type, recommends appropriate countertop materials for each discipline, and captures the project scope. Your rep follows up with a comprehensive material recommendation tied to the specific lab program.
The scenario:A facilities director is managing a lab renovation that must be completed during a 10-week summer break. They need to know if your casework can be manufactured and installed within their window.
They check your website for lead time information. Finding none, they assume you cannot meet the timeline and pursue a competitor who proactively communicates 8-week delivery.
ENGAGE discusses typical lead times, captures the specific timeline and scope, and connects the facilities director with your project coordinator who can confirm feasibility and begin production planning.
The scenario:An architect at a lab-specialist firm is preparing a Design Development submission for a new chemistry building. They need SEFA 8 test reports, Revit families, and budget pricing for 400 linear feet of steel casework and 12 fume hoods by Friday.
They email your sales team Tuesday. Your architectural rep is traveling and responds Thursday. The architect, under deadline pressure, specs a competitor whose information was available immediately.
ENGAGE provides SEFA data, confirms BIM availability, captures the project scope and deadline, and sends an urgent alert to your architectural rep. Your team delivers spec support the same day and wins the specification.
The scenario:A pharmaceutical company is building a cGMP manufacturing cleanroom and needs ISO 14644 compatible casework with specific material certifications, sealed construction, and documentation for qualification.
They find your standard casework pages. Your cleanroom capabilities are mentioned in passing. They assume you cannot serve regulated environments and evaluate specialty cleanroom vendors instead.
ENGAGE identifies the cGMP requirement, discusses your cleanroom casework capabilities, captures the ISO classification and documentation requirements, and routes the lead to your specialty/regulated sales team.
ENGAGE: B2B Lead Generation Chatbot
Everything included. No setup fees. No per-conversation charges. No hidden costs.
What is included:
Optional Add-Ons:
ENGAGE Agent
Project qualification agent that captures design phase, material requirements, scope, timeline, and compliance needs for lab casework projects
Learn more about Needs Analysis →ENGAGE Agent
Automated branded PDF quotes for standard-configuration casework, countertops, and replacement components
Learn more about Instant Quote →
Right now, an architect is on your website at 10 PM trying to find SEFA test data for a specification deadline. A lab planner is evaluating countertop materials for a multi-discipline research building. A facilities director needs to know if your casework can be manufactured in 8 weeks for a summer renovation. Your contact form cannot answer any of them. Your architectural rep is in the field.
Every day without a trained AI chatbot for lab furniture is another day of missed specifications, lost architect relationships, and projects that went to the casework manufacturer who delivered information fastest.
